MY Background

Graduated in Industrial Design Engineering at Delft University of Technology • Innovation specialist at Philips and KPN • Co-founder of strategic innovation agency Sunidee • Part-time professor of Strategic Design for Technology-based innovation • Keynote speaker on Tech, Design & Innovation • Independent consultant and C-level sparring partner on innovation

About Deborah

I have over 20 years of experience in helping leading brands to innovate successfully. I particularly enjoy working on developing new innovation strategies, (re)designing product portfolios and defining new value propositions.

I act at the crossroads of technology, psychology and business. Being both an entrepreneur and a professor enables me to source from personal experience as well as the latest academic insights.