MY BACKGROUND

I am specialised in qualitative market research and help organisations to obtain insight in their customers, both consumers and professionals. This can be insight in behaviour, motivations behind behaviour, needs, the customer journey, etc. These customer insights are the base for development of successful concepts, products, services and communication.

With a background in marketing and years of experience in qualitative market research, I conduct dedicated field research combined with thorough analyses that provide solid conclusions and concrete recommendations for next steps.

I work for a wide variety of clients and have a broad workfield; from field investigation for product and concept development, packaging, marketing communication to user experience of digital products and services.

I am passionate and dedicated to understand customers and their needs to support focused and effective strategy and marketing projects.